Monday, March 15, 2010

Great Moments in Advertising: Smokey Bear

Research into the shady annals of advertising reveals the original Smokey Bear was an edgy, leather clad tobacco product user with an attitude. Early market research indicated a less than successful campaign. The ursine spokesman traded in his leather jacket and ubiquitous pack of smokes for a ranger hat and shovel and a Twentieth Century advertising icon was born.


Cue Jingle: "Smokey the Bear!
Smokey the Bear!
Growlin' and a Prowlin' and a sniffin' the air."

This item comes from a smoke-free studio. Smoking is very bad for you.

Mick Reasor
Gouache on paper
2.5 x 3.5 inches

Enlarged

3 Comments:

Blogger My Name Isn't Jerry said...

I am boycotting your blog.

9:56 AM  
Blogger Mick said...

Why is that Not Jerry?

4:05 PM  
Blogger Mick said...

Not enough recipes?

4:06 PM  

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