Great Moments in Advertising: Smokey Bear
Research into the shady annals of advertising reveals the original Smokey Bear was an edgy, leather clad tobacco product user with an attitude. Early market research indicated a less than successful campaign. The ursine spokesman traded in his leather jacket and ubiquitous pack of smokes for a ranger hat and shovel and a Twentieth Century advertising icon was born.
Cue Jingle: "Smokey the Bear!
Smokey the Bear!
Growlin' and a Prowlin' and a sniffin' the air."
This item comes from a smoke-free studio. Smoking is very bad for you.
Gouache on paper
2.5 x 3.5 inches